• 235 Harrison Street, Syracuse NY 13202
  • [email protected]
  • 315.565.6980

Welcome to Kinani Blue Your Branding & Digital Marketing Agency

We’re Here For You

There’s nothing we enjoy more than hearing your story.  Aside from helping you with telling your story, that is!
We are a team of dedicated individuals with a clearly defined passion for supporting the community we call home.  Whether that’s through traditional Branding efforts, Blog Writing, Digital Marketing Support and Management, you won’t find a group of folks with a deeper passion for what we do.
And for what YOU do!


Kinani Blue is an independent agency that firmly believes it takes a community to truly tell a story.  We’d like to help you reach out to your community.

Introducing A New Product By Kinani Blue

(click the image below to check it out)

Blue Logo-01


Branding Services

Whether it’s a Logo Design or Letterhead, our creative team is here to help you with your Traditional Branding needs.

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Digital Marketing

Enhance your Online Relationships with our cutting edge Social Media Management & Engagement strategies.

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Writing Services

Our writers will delivery quality Content that will not only impress, but will also enhance your Search Engine Optimization (SEO).

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Words We Live By

Evolve. Develop. Succeed.

Evolve. – Evolve your Traditional Marketing to include an effective Digital Strategy.
Develop. – Develop a Focused Strategy that will increase your Engagement with your audience.
Succeed. – Succeed with our suite of Solutions and drive New Business while nurturing Existing Business.

About Kinani Blue

Having planted roots in the Syracuse area, we have developed a deeply engrained desire to become a resource within the Central New York Business community.  With clients that stretch across the United States, Kinani Blue aims to be a resource to it’s CNY peers, but is also excited to help any business grow their footprint.

Having had hundreds of conversations with other business owners in all parts of the country, it became very apparent that there was a tremendous need to support the digital marketing efforts of those businesses.  Many found themselves short on the necessary resources to execute an effective strategy.  Whether a lack of resources, time or know how, business owners understood the need to transition, but couldn’t afford to stretch their existing staff too thin.  Until now.  By collaborating with a partner agency, businesses were able to provide a cost effective solution to enhance their digital footprint with a consistent and strategic campaign.

Without consistency, we lack frequency.  Without frequency, we lack reach.  Without reach, we limit our viral potential.  Without the viral potential, we limit our impressions.  With limited impressions comes limited conversions.  It’s all cyclical.

Solutions Our Guests Utilize
      • 90%
        Social Media Analytics
      • 85%
        Social Media Management
      • 70%
        Blog Writing Services
      • 65%
        Newsletter Writing Services
Proud Member Of


40 Below is a non-profit organization of young professionals and community members with a passion for local revitalization and unparalleled dedication to Central Upstate New York.


The CenterState Corporation for Economic Opportunity is a twelve-county business leadership and economic development organization, based in Syracuse, New York.


SyracuseFirst is a not for profit network of locally owned, independent businesses and organizations dedicated to building a sustainable community by encouraging citizens to “Think Local First”.

Strategic Partners
Impeckable Creations provides a broad range of services for your branding, marketing, advertising, design, and public relations needs.
Spark.Orange is a Syracuse, NY based consultancy, and a Salesforce.com Certified Partner.  Passionate about solving complex business problems through the use of technology, and driven by core values of Honesty, People, and Community.
Tech Geekery is a local Central New York Consulting Firm that provides a range of services such as OnSite Home Support, Server Consultation, Network Infrastructure, Business and OnSite Training, as well as Complete Business Solutions.

  • If you are in need of social media guidance and marketing expertise, look no further than right at home in the Syracuse community.  Kinani Blue is professional, innovative and strategic in their marketing programs.   The integrity of their digital marketing solutions is supported by analytics and tutorials.

    Cynthia DuRoss – Great American Cookies, http://www.facebook.com/GreatAmericanCookies.SyracuseNY

  • Each time I sit down to discuss strategy, marketing or business, I am blown away by the level of care and expertise that Craig brings to the table.  Having known and trusted Craig for years, it still amazes me to see this easy going guy just flip the switch and get down to brass tacts.  Craig and the team at Kinani Blue are exactly who you want in your corner helping you build for the future.

    Michael Guigliano – Success In Learning, www.cnylearning.com

  • THANK YOU, CRAIG! You have been so wonderful throughout this entire process! You are great at what you do and your passion brightly shines through your work. I feel so lucky to have met you, even luckier to be working with you. I wish you so much love and prosperity in your life. You deserve every bit of it!

    Christine Wilcox – Health & Wellness Coach, www.christineawilcox.com

Our Solutions

We have worked hard on identifying top level talent when putting our team together.  With years of experience, knowledge and innovative thinking, we can help drive your brand to new heights!



With extensive experience working on advertisements on a daily basis, we can create print and web ad campaigns, large and small, offering you a personalized service that will meet your needs.



Having an Internet Marketing Campaign is great, but what happens if you’re missing your audience?  We can help you keep the temperature of your digital community and keep you engaged.



By creating and developing a brand and remaining true to the brand identity throughout, customers will begin to recognize, trust and relate to it.  Crafting the perfect logo, language, color palate and corporate identity is an important step in building a business.



Blue eMail Marketing makes it easier to create, send and track great looking eMail campaigns.  With free DIY templates, or custom design options, all mobile-ready, and an impressive delivery rate of 99.2%



We support guests of any size and from any industry.  Whether you’re looking for guidance by way of consulting, or in need of an Internet Marketing Manager to develop and execute your Internet Marketing strategy, we’ve got you covered.



There are many marketing pieces and materials that necessitate good design work.  The perfect combination of copywriting expertise and seasoned graphic design is available to bring these pieces to life for whatever your needs may entail.



Bring your brand to life.  Our designers are fluent in skills that span from Logo Reveals, Motion Graphics, Typography and Video Production.  Give your brand that little extra something to stand out in a crowd.



Building and maintaining your name and reputation in the public eye is very important.  We have the experience and relationships to ensure your product or service is out there in a favorable way, and that the right influencers are promoting you and sharing your information about your business.



Don’t have the time or resources to write your blog or newsletter?  Our team offers the complete Writing Management solution.  Our expert writers are versed across multiple industry verticals and provide a writing style complete with SEO Alignment and Keyword/Meta Tag Optimization.  100% Unique, Original Content.

Our Team

Hover To Get Social

There’s no denying it.  We are certainly a unique group of people.
We know how to have fun, for sure, but there’s no doubt….We get the job done.

Our Latest And Greatest

Stay up to date with your Favorite Kinani Blue Writers!
Here, we’ll write about Social Media, Marketing, Blogging, Syracuse Lifestyle and the importance of Supporting Local, Independently Owned Businesses!

Please sign-up for our blog!

We appreciate your interest in our thoughts and insights on all things branding.

Get In Touch

Have questions or comments?  Please feel free to reach out to us.  We value Feedback and can only grow by receiving it!

Where We’re Located

As a primarily virtual agency, you can find members of our team working at your local coffee shop, park bench or any other variation of a public space.  However, our main office location (you know, that thing with a conference room and white boards) is nestled in the unique confines of the Syracuse Technology Garden.  We’re proud to share space with so many bright folks that also call the The Tech Garden their home base.

Stop by sometime.  We’d love to give you a tour!

235 Harrison Street, Syracuse NY 13202
[email protected]
What’s On Your Mind?  How Can We Help?